Aerial Design

Change is an inevitability, something that we learn to adjust and grow around. The super powers of yester-year now stand as a mere reflection of what was once popular culture and while some trends last longer than others, ultimately they all face the same fate…

Time Slips Away is my homage to the heavyweight of the typographic world–Helvetica. A font that seems to of held its prominence for years! Despite many brands doing their best to generate associations with it…

Much Like the gothic fonts of old, Helvetica is heading for the same outdated status, right? Well, it’s currently one of the most widely used sans-serif typefaces, 53 years after it’s creation and It plays a large role in representing one of the most famous graphic design movements. The arguments for and against are vast, so if you haven’t already, I strongly recommend that you watch the documentary of the same name… You’ll never look at it the same way again!

The illustration was originally a continuation of my recent dip into monochromatic design, but colour was later added for the sake of realism. I think it captures the boldness and striking vibe associated with the typeface, while demonstrating the fragile, semi-permanent nature of anything created by human hands. The guys over at 5quidink liked the design so much they asked us if we wanted to make it available on their site for 48 hours (instead of the usual 24)! So if you agree with our concept or just dig the illustration, head on over and purchase yourself a ‘Time Slips Away’ tee while it’s still around! It wont be there forever, ironically…

“…this teeshirt is smart, simple and honest. Also it’s the kind of thing your Mom cannot help but approve of, which annoys the hell out of her because deep down she thinks wearing funny T-shirts is somehow bad for you, like not brushing your teeth.” – Tee Junkie